Richard Branson may be the most popular businessperson alive. Employees, peers, and even strangers seem to love him. With more than eight million followers, he is by far the most popular Influencer on LinkedIn-almost doubling the next figure (Bill Gates’s 4.4 million followers).
I’ll admit, I had never heard of Branson before I started working for myself some years ago. I quickly found out that his status among entrepreneurs is legendary.
So what makes Sir Richard so darned likable?
In a 2007 interview at the famous TED conference, conducted with curator Chris Anderson, Branson spoke about the ups and downs of his career:
Here are some traits and quotes from the interview that I feel help explain his extreme popularity.
1. He smiles and laughs. A lot.
Generally speaking, we like people who smile and laugh. Their joyful spirit is contagious, and they make us feel better about ourselves.
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